Womens Role in Colonial Latin America Politics Essays

Womens Role in Colonial Latin America Politics Essays Womens Role in Colonial Latin America Politics Paper Womens Role in Colonial Latin America Politics Paper In many culture of the world, women have always been treated as second-class citizens inferior to men. Women were limited in their access to the occupational field and their roles are constricted mainly in the domestic field as to raise children and home-making. This idea has rooted since the beginning human civilization and has further undermined the roles of women in society throughout humans history. As Lavrin (1995:1) put it, â€Å"assumption that the restrictions imposed on the female sex by law and custom were needed to maintain the integrity of family and society†. In some society, this discrimination is often enforced under the guise of religion. In the Islamic world, religious restrictions on the activities of women of reproductive age tend to keep them near home, where they often engage in domestic food gardening and especially in food processing (Nye 1993:13) The Culture of Honor In order to have comprehensive view of the gender issue in the time of the colonial Latin America, we will examine how the honor was defined and defended In the case of Latin America, the patriarchal system of the society has formulated the culture of honor which dictates the administration of the society and its individual lives. Although this set of value concerning the culture of honor apply to both men and women, in practice, they are often used as a means to further diminish the status and roles of women which in turn aimed at maintaining the status quo of the male dominance. Nye (1993:13) argues that these claims of honor often were necessarily an attempt to place others in a position of inferiority. This system was usually manifested in legal codes, social gatherings, seating arrangements at public events The culture of honor in the time of the Colonial Latin America is believed to have rooted from the cultural concept which was based on the Iberian legal and customary practices. These system suggest that adultery and the initiation of a sexual relationship or remarriage within a year after a husbands death as dishonorable (Johnson 1998:4) Furthermore, there is this issue of biological differences that kind of legitimizing the gender discrimination issue. This aspect has been used to influence the cultural norms in a patriarchal world in relation to the idea of honor. In this case, women are always in losing end since they cannot deny their physical nature. Johnson and Lipsett-Rivera (1998:82) argue that this biological difference is the main factor which established parameters for sexuality and procreation and influenced cultural norms that defined the presence or absence of honor. According to them, there were several logical explanation which accounts for this: First, unlike females, males could never physically demonstrate proof of their virginity at the time of first intercourse, so male sexual abstinence was never an issue of honor. Secondly, since males never become pregnant, they never had any potential to manifest overt signs of their sexual activity in public, and so the ensuing consequences of intercourse never directly threatened their personal honor. Johnson and Lipsett-Rivera (1998:82) further contrasted female honor which could rest on tangible proofs of virginity, and women physically showed that they had been sexually active when they became pregnant or gave birth. Women who consented to intercourse risked their personal honor in ways that men could not.

Find out What Mysticetes Are

Find out What Mysticetes Are The term  mysticete  refers to large whales that feed using a filtering mechanism made up of baleen plates. These whales are called mysticetes or baleen whales, and they are in the taxonomic group Mysticeti. This is one out of two major groups of whales, the other of which are the odontocetes or toothed whales. Introduction to Mysticetes Mysticetes are carnivores, but rather than feeding with teeth, they use a straining system to eat great quantities of small fish, crustaceans or plankton in one gulp. This is made possible by their baleen plates - fringed plates made of keratin that hang down from the whales palate in the upper jaw and are supported by its gums.    About Baleen Baleen plates resemble vertical blinds on the outside, but on the inside, they have a fringed edge, which is made up of thin, hair-like tubules. The hair-like tubules extend down on the inside of the whales mouth and are supported on their outside by a smooth, fingernail-like cortex. What is the purpose of this baleen? There are hundreds of baleen plates, and the fringe inside each overlaps to create a strainer that allows the whale to filter its food from the ocean water. To gather its food, the whale will gulp or skim the water, and pass the water in between the baleen plates, trapping the prey inside. By feeding this way, a mysticete can gather large quantities of prey but avoid swallowing much salt water.   Characteristics of Mysticetes The baleen is the characteristic that most defines this group of whales. But there are other things that set them apart from other whales. Mysticetes are generally large animals, and this group contains the largest species in the world - the blue whale. All mysticetes have: Baleen plates, which they use for feedingTwo blowholesSymmetrical skullLower jawbones that are solid and do not join in the middle In addition, female mysticetes are larger than males. Mysticetes vs. Odontocetes Mysticetes can be distinguished in the whale world from odontocetes. These whales have teeth, one blowhole, a skull that is asymmetrical and a melon, which is used in echolocation.   Odontocetes also have more variability in size. Rather than all being large or small, they range in size from under three feet to over 50 feet.   Mysticete Species There are 14 currently recognized species of mysticetes, according to the Society for Marine Mammalogy. Blue WhaleFin WhaleSei WhaleBrydes WhaleHumpback WhaleOmuras WhaleCommon  Minke WhaleAntarctic Minke WhaleBowhead WhaleNorth Atlantic Right WhaleSouthern Right WhaleNorth Pacific Right WhalePygmy Right WhaleGray Whale Pronunciation: miss-tuh-seat References and Further Information Bannister, J.L. Baleen Whales.  In  Perrin, W.F., Wursig, B. and J.G.M. Thewissen. Encyclopedia of Marine Mammals. Academic Press.  p. 62-73.Rice, D.W. 2002. Baleen.  In  Perrin, W.F., Wursig, B. and J.G.M. Thewissen. Encyclopedia of Marine Mammals. Academic Press.  p.61-62.

Cross ultural ommunications Essay Example | Topics and Well Written Essays - 2000 words

Cross ultural ommunications - Essay Example The committee will then be undertaken through a rigorous training to satisfactorily prepare them for the task. The discussion will entail the steps that will be involved in formation, modalities of establishing the committee charter and the strategies necessary in ensuring that the committee accomplishes a long term goal of greater diversity. The steps that will be involved in preparation of the diversity committee will be member selection, planning for the preparation program, selecting trainers and facilitators, and training. Table of Contents Executive Summary 2 Table of Contents 3 Step 1: The President Needs to Clearly Identify the Current Situation of Diversity in this Bank and Develop Clear Objectives 4 Establishing the Committee Diversity Charter 5 Step 2: Invite the Managers and Key Team Leaders to Come for a Meeting to Brain Storming the Ideas and Discuss Workplace Diversity Improvements 6 Step 3: Send Employees Surveys or Ask for Feedbacks about Diversity at Work and how th ey would like the Diversity Program to be in the Future 6 Step 4: Talking To the External Audiences 6 Step 5: Send Emails to All Key Managers of Each Department to Come For the Formal Meeting to Share, Contribute the Ideas for Diversity Program and Create the Diversity Committee 6 Creating the Diversity Committee 7 Member Selection 7 Planning for the Training Program 8 Selecting Trainers and Facilitators 8 Training 10 Conclusion 11 Recommendations 12 Appendix 14 Cross Cultural Communications for Leadership Management Formation of a hiring and network diversity committee is an integral contributor in jumpstarting the diversity imitative in a business institution. This requires ample training of the committee members on diversity management and cross cultural communication within the organization. This will help them to boost the company’s goal of addressing both the customer and employee diversity concerns. The diversity concerns are related to the bank’s recent globali zed status and increase in the student customer base who demands banking services in remote areas. Cross cultural communication is an eminent competency for all business leaders aspiring to succeed in business. They should possess the ability to establish successful teams and connect people in an organization. As the new president of Omni bank, establishment of cross cultural competency will require the input of an effective committee capable of improving the general business diversity. The crucial strategies of the committee include the establishment of collaboration, trust and instilling a sense of belonging among the bank employees. Steps that will be involved in the creation of the committee will be: Step 1: The President Needs to Clearly Identify the Current Situation of Diversity in this Bank and Develop Clear Objectives Before commencing the actual preparation and formation of the committee, the president should; 1. Review the bank’s policies, objectives and goals to i dentify their role in supporting the workforce diversity. This will ensure that the training conforms to the stipulated objectives and that they address the loopholes that exist in the management of diversity. This will offer the guidelines on the review of recruitment and retention of the committee members, recognition and incentives, promotion and performance management. 2. Cultural audit of the bank will then be

The End of the Cold War Research Paper Example | Topics and Well Written Essays - 1750 words

The End of the Cold War - Research Paper Example One of the causes was the fact that they differed a lot in ideologies in that the United Nations was capitalist while the Soviet Union’s was socialist. The United Nations was ruled by democracy and they valued freedom, while the Soviet Union was under dictatorial rule where the interests of the state were put first as opposed to those for individuals. This led to the two nations having too many differences as each was antagonistic to the other. In the communist they were ruled majority being oppressed by the minority. On the other hand the capitalist had freedom of liberty, expression and speech, and they were free from political oppression. The other factor that contributed to the fallout between the two former allies was the resentments of the history whereby United States had joined with Britain in 1918 and tried to tear down the Russian revolution and so the Soviet Union feared the same to happen again. On the other had the United States did not forget the Nazi-soviet pact that Stalin had signed with Germany in 1939. This led to a lot of strain to their relationship which led the two becoming rivals (Harper, 46). The other cause of the cold war was differing aims. This was attributed in the fact that the USSR wanted huge compensations from Germany to create other more friendly nations to protect itself from being hit once again. On the contrary the United Nations wanted to protect democracy and also wanted to help Germany to recover from the effects of the world war. Having too many differing ideologies between the two they never trusted one another and viewed everything in a different way thus making it inevitable for the cold war. The other cause of the cold war was the remarks made by Churchill Winston who was a British leader and also an anti-communist. Given the political climate his speech tensions rose which further worsened the relationship between the two. He said â€Å"From Stettin in the Baltic to Trieste in the Adriatic an â€Å"Iron Cu rtain† has descended across the continent. Behind that line lie all the capitals of the ancient states of Central and Eastern Europe all are subject, in one form or another, not only to Soviet influence but to a very high and in some cases increasing measure of control from Moscow† (Harper, 54). The two nations had never been involved in any conflicts but with all those challenges in their relationships made them develop enmity. It was evident in that the two were no longer friends and they eventually started developing bombs which were meant for each other though it was indirectly. In 1949 the first atomic bomb was developed by the soviet unions and that showed that the enmity had escalated to another level. Another cause why the United States of America was involved in the war was due to the undisclosed telegram sent by German ambassador then in Mexico by Germany ambassador, asking Mexico to assail America from the north. Germany promised Mexico that they could retriev e their lost provinces, including Arizona and Texas. Afterwards, Wilson urged the Congress to employ the rule of armed neutrality. They sent merchant ships to secure their boundaries in opposition to their opponents. They also connected the war due to terror of economic despair if the allied power lost. United States had role to enhance free trade, democracy and peaceful coexistence. America finally became part of the cold

Social Movements Essay Example for Free

Social Movements Essay It appears that as the civil rights movement was developing in the 1960s other minority groups were joining the cause. The American Indians were one of these groups. One specific account of this movement was captured by an article in the New York Times. An American Indian woman living in New York started pushing for the responsible use of traditional Indian customs. She started to organize and promote these traditional customs in an effort to bring the American Indians together. At the heart of her movement she promoted the building of a central facility where American Indians could meet and further organize (J. K, 1968). Another significant event was taken place during this period that directly related to the civil rights movement. A testament to the contributions of the American Indians was being recognized at the American Museum. A special dedication was established to show the traditions and early beginnings of the American Indians. This dedication was just another example of the changing times and the new appreciation for other cultures. Along with the new exhibit, American Indians were beginning to find their way into mainstream society. Their unique styles and practices had become well known in the culture and were seen in many fashion statements (New York Times, 1966). While the identity of the American Indian may have seen resurgence during this time there were also many elements of prejudice still seen in mainstream media. Indians being portrayed as drunkards and always in need of white assistance was common in some popular shows. These stereotypes only amplified the issues American Indians were having in establishing themselves as a significant part of American culture. Issues with stereotypes and how minority groups were being portrayed in the media had been previously established in the civil rights movement but they only represented African Americans and Puerto Ricans. The move to include the American Indian population only reestablishes how necessary the civil rights movement was (R.E., 1968). References By, J. K. (1968, Sep 18). The american indian: Part of city, and yet . . New York Times (1923-Current File). Retrieved from http://search.proquest.com/docview/118351072?accountid=35812 New indian hall opens at american museum. (1966, May 24). New York Times (1923-Current File). Retrieved from http://search.proquest.com/docview/117044919?accountid=35812 By, R. E. (1968, Mar 22). American indian group accuses several media of discrimination. New York Times (1923-Current File). Retrieved from http://search.proquest.com/docview/118214039?accountid=35812

Mentally disturbed Aiko-sama of the Yano family :: Creative Writing short Story Essays

Mentally disturbed Aiko-sama of the Yano family Early one morning in the winter of 2003, there was a cry for help from my daughter, who was upstairs. "Mother! Help me, Mother!" I rushed upstairs with an uneasy premonition, my heart pounding. What I found there was a lavatory bowl full of used tissues. The culprit was standing by the bowl, looking puzzled, as if to wonder who had done such a naughty deed. She said, " Someone came here, and put a bunch of camellias into this bowl," while peering worriedly into it. "I do wonder who has done this!" I could not blame her. I went downstairs to fetch disposable gloves and a bag, with my eyes dimmed with tears. A couple of days before, I had had an interview with a judge from the city care agency to evaluate the level of the home care services my Mother needed. I took a photograph of this situation so that it could be used to help determine such a level later. Almost in the same hour the next morning, I had to rush upstairs for the same reason. By the end of the day we had placed a sign indicating, "This toilet is out of order!", on the door of the toilet. Instead, a bedside toilet was installed with a restricted amount of paper. Because of her failing memory, Mother wipes herself as long as there are tissues, forgetting that she has already done so. Several days ago she broke the disposable toilet bag into small pieces and scattered them all over the floor. As the bag was made of polymer composition, her clothes, the floor, bedding, and everything else in her room became crunchy and sticky. I called my sister, who lives in the immediate neighbourhood, for help. She soon came to my assistance, but it took hours to clean the room, and to clean Mother's body. This kind of event never happens in daytime when helpers are at home. This might be another proof that famous "Murphy's Law" is correct. The development of Mother's symptoms of mental disturbance went from bad to worse. I used to ask a helper to come and take care of her while she was having her meals. One evening, a helper came to me, saying, "Aiko-sama is calling you." When I went upstairs to see her, she asked me, "Are you the person who is always looking after me?

Kevin Plank Essay

In 1996, Kevin Plank, a former football player for the University of Maryland, began a small-time operation called Under Armour whose only objective was to create superior shirts for athletes. He envisioned a shirt that would be cool during hot seasons, and provide warmth on cold seasons. These apparels came to be called: HeatGear, ColdGear, and AllSeasonGear. The technology involved in creating the shirts includes using a Lycra blend to provide heat and warmth depending on the season. By regulating heat, athletes no longer find themselves soaked in sweat during days of hard training. What started as a basement operation in Baltimore turned into a multi-billion business, and gave birth to the performance apparel sector. The company currently holds at least seventy-five percent of the industry. It has about fourteen thousand stores globally, with offices in Canada, Hong Kong, Amsterdam, among others. Aside from shirts, Under Armour now sells cleats, boxer shorts, battling gloves, and sports bras. Almost a decade after its conception, Under Armour sold shares to the public in an initial public offering where stock prices rose to over $26 a piece. Marketing, Production & Growth The company’s growth is partly attributed to its modest marketing campaigns, which rely on cost-effectiveness and innovation rather than celebrity endorsements. Almost all of Under Armour’s products are manufactured overseas in countries where labor costs are lower, such as Mexico and China. These strategies enables Under Armour to save millions of dollars. To sustain its growth, Under Armour looks into new markets to penetrate. The company’s focus is currently on men’s apparel, which gives it the opportunity to explore women’s sports apparel. The company also believes in expanding into other markets in other countries to protect it from the effects of an unstable U. S. economy. Industry experts suggested that Under Armour, having no patent on its moisture-wicking technology, should innovate and launch more retail stores to provide their products with more exposure. Going Forward Studies made for the clothing industry revealed that the performance apparel industry accounts for about a quarter of retail clothing sales in the United States last year. The biggest markets with the biggest potentials are those in the outdoor sports wear, as well as the Chinese consumers, according to experts. The trend is geared toward creating performance wear that has moisture wicking, bacteria-resistant, UV protection, and is eco-friendly. It was also found out that sales for athletic footwear rose three percent. Responding to this growth, Under Armour disclosed that in May 2008, it will launch a full-ad campaign for its cross-trainer shoes. The ad will use up to thirteen percent of its 2007 revenue. Under Armour has also aired a sixty-minute ad during the Super Bowl in February. Its shares dipped on investors concern of overspending on the marketing during the Super Bowl and the new shoes campaign. It remains to be seen whether Under Armour’s latest foray will become another success.

Art Sarcophagus

Art is a symbol for ancient history, religion and people. The only thing that we have from our past ancestors is their art that they left behind. For example the Triumph of Dionysos and the Seasons Sarcophagus is a type of art the ancient Rome left for us by like around the 260 – 270 a. d. which was made by an anonymous roman artist that made it of marble. The Sarcophagus is a very well preserve piece of funerary art that is being preserve at the moment in the Metropolitan Museum for public display. Every detail about this art including the people and the animals are part of their life that they are used to draw then and for then that was a very big deal. The Season Sarcophagus is a well representation of the Roman funeral art. The marble that is was made off it is said that it comes from the eastern Mediterranean and then it was send to Rome where it was used to create the Triumph of Dionysos and the Seasons Sarcophagus. There were only a handful of people that were able to purchase this sarcophagus, which it was most likely for for someone with social standards maybe like one of the member of the aristocratic families that were very important on Rome. Also there maybe another sarcophagus that is very similar or almost same in the Hessisches Landesmuseum in Kassel, Germany that has almost the same structure or composition of the Dionysos in the sarcophagus but also the treatment and the way it was cut the figure is very different. There are not a lot of sarcophagus left from the ancient Rome have survive this those qualities, which is the reason why it is so valuable and interesting.

Chicago General Plan

Chicago General Plan One of state law requirements is that cities should prepare general plans and regularly update them. General plan is a long range and internally constituted statement of the city development and preservation policies. It serves as a constitution for the future physical development (Mell 45). It acts as a statement of community goals, values, objectives, and creates a future vision of the city.Advertising We will write a custom essay sample on Chicago General Plan specifically for you for only $16.05 $11/page Learn More General plan also referred as a development or comprehensive plan guides decision makers when making future decision. It helps them set community priorities and values which are helpful in making future decisions (Thomas 102). The general plan consists of goals, objectives, policies and actions that help to manage change. It also specifies what is essential to communities and portrays where different development should be allocated. Once a gen eral plan is adopted it should be evaluated regularly to enable the access effectiveness of various programs. These help decision makers to modify various programs in order to continue moving toward the set goals and help to remodify assumptions which may longer be relevant due to changing circumstances. Elements Of a general plan include: utilities, transport, land use, recreation and housing (Mell 234). City of Chicago is located in the U.S State of Illinois on the Southern western shore of Lake Michigan. It is the third biggest city in USA and covers 590 square kilometers. It is the pioneer of skyscraper building after building of a first ever skyscraper building, the Home Insurance Building. The skyscraper building started in Chicago after the Great Chicago fire which increased the price of land. This made architect adopt the trend of building upwards. Since then, other developers have followed this pattern making Chicago have a boom in the skyscraper buildings like Trump Intern ational Hotel and 55 East Erie (Carl 29). Chicago is one of the world greatest urban places and Lake Michigan and River Chicago define the heart of the city. Its broad lake front system, which is built beyond the original shoreline, distinguishes Chicago from any other city in the USA. The most valuable asset of Chicago is the lake front, its park system, the collection of cultural institution and entertainment facilities. Chicago is also distinguished from other cities like San Francisco by its flat topography which has allowed numerous building of tall buildings, which makes the city unique. It is also renowned in the world for its unique park system like the museum campus and Millennium Park (Carl 57). The Chicago transport system moves people masses and billions of dollars annually, and it is the hub of the world most extensive railway system, home of two busiest airports, have a well-established bicycle network and support the nations busiest transit system. Transport drives th e economy and thus should have well coordinated plan for managing the transport system (Mell 89).Advertising Looking for essay on transportation? Let's see if we can help you! Get your first paper with 15% OFF Learn More In coming up with an effective transportation plan, it is crucial to study the social, historical and economic characteristics of the city. This helps to detect possible deficiencies in the transport system and also help in coming up with future improvements (Thomas 122). Furthermore, when planning transport of the city its crucial to put into consideration the citys density as failure to manage this can harm businesses. The local government should plan for private vehicles parking by constructing large parking garage in areas where there is high population. Also, it is important to place higher densities of jobs or dwellers close to high transportation volume through what is called transit oriented development. This is a residential and comm ercial center designed to minimize access by transit and non motorized transportation. It consists of the grid street system, limited surface parking, efficient parking management, pedestrian and bicycle oriented design, mixed housing type, office and retail particularly on main streets. This also aids in boosting the transit system in Chicago (Carl 78). The railway infrastructure in Chicago is critical for growth of the nation’s commerce. Thus, investment should be continuously done to modernize the railway infrastructure. Plans should be implemented on how to decongest the railway system. This will help to improve future economic growth. It will also increase the efficiency and reliability of much of the nation rail service (Thomas 58). The state law requires cities to come up with the general plan and regularly update them. Thus, local government should continuously maintain and repair roads, for example, through patching up potholes and reconstruction of bridges (Carl 97) . This will help in the infrastructure modernization by using new materials, modern technologies and the best management technologies. Roadways should be consistent in width and materials. There is a necessity in coming up with procedures on how to ensure safety in the transport infrastructure. In the transport system, pedestrians share the right ways with fast moving vehicles and bicycles intermingle with delivery trucks. Thus, the local government should come up with effective plans of implementing, enforcement and education of safety measures to the masses. Moreover, ensure that all streets are designed and safe for all users, for example, the pedestrians, cyclist, motorists, children and people with disabilities. Good safety habits will help to decrease transportation risks and increase safety, efficient and enjoyable city (Mell 235).Advertising We will write a custom essay sample on Chicago General Plan specifically for you for only $16.05 $11/page Learn More Great streets are crucial for businesses and can either harm or help businesses. Streets should have careful designs. Streets in residential areas should be free of traffic, and this will help neighbors gather and interact (Carl 300). The street in commercial zones must have a high notch of pedestrian facilities, wide side walkways and sitting areas to serve a multitude of visitors. Those in industrial areas must serve the needs of workers and businesses. There is requisite to come up with approaches on how to manage truck mobility. Most businesses rely on trucks for deliveries. Plans should be set to enable trucks find the best time and place to load and off load their goods. Drivers should be provided with better information to allow them get to their destinations as efficiently as possible (Mell 302). The local government can come up with a website where citizens can air their requests. For example, request for improvement and repairing of roads, signs and bridges. This w ill be in line with the local government vision of improving the services of Chicago people who are their customers, funders and neighbors (Thomas 202). The local government came up with a tree planting program called the Chicago Green Streets Program. They plant trees along and near major streets with an aim of increasing canopy cover (Carl 245). Trees appreciate in value, have economic value, ecological value and have social benefits. Plans should be put in place to introduce new species and carry out education to residents on the benefits of tree planting. In conclusion, when coming up with a Chicago City transport plan, it is important to consider the citys vision, mission and objectives. This will ensure that the city continues to be a vibrant internationally and aid in future decision making. Carl, Smith. The Plan of Chicago. U.S: University of Chicago Press, 2006. Print. Mell, Scott. American City Planning: Since 1890. U.S: University of California Press, 1971. Print.Adverti sing Looking for essay on transportation? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thomas, S Hines. Burnham of Chicago: Architect and Planner. U.S: University of Chicago Press, 2008. Print.

Skyscraper Technique How to Improve Your Content - CoSchedule

Skyscraper Technique How to Improve Your Content There is a long-standing SEO technique out there called the skyscraper technique. Have you heard of it? It consists of three steps. Find top performing content. Create better content than the current top performers. Try to get a bunch on people to link to your new content. It sounds pretty straightforward, and it is. Its a technique that has been shown to get good results, but not all of us are SEO experts, so how can it help us? The reality is that you dont have to be an expert in SEO to use this strategy to improve your content marketing. It works for everyone. Before you jump in, it is important to understand what this technique is not: An exclusive SEO thing meant for nerds. Permission or license to steal someone elses work or content. Permission to claim an entire idea, without building on it, as your own. I know what youre thinking.  What am I getting myself into here?   Hang with me–this could really help your content. Recommended Reading: How to Improve Your Content With a Content Audit Template How To Use The  Skyscraper Technique To  Improve Your Content Marketing The skyscraper technique is actually a fairly simple method that will allow you to see the top content for a given keyword string or topic idea. Using a few simple tools, you will instantly know what posts are being shared the most, what topics they are covering, and the level of quality the currently-shared content is at. As a content marketer, this is gold. Not only will you be armed with some great content ideas, but you will be able to target your content marketing to what your audience is already demanding.  And, lets not forget about the insight of overall content quality. The skyscraper technique will show you where the bar is in terms of content quality. In theory, you should be able to one-up that content and produce something even better. Heres how the technique works. Get Your Free Skyscraper Technique Template Bundle Download three free resources to create better content than your competition: A Skyscraper Technique checklist to apply this advice on every post you write. A Content Writing Template to create content and keep it organized. A Competitive Content Analysis spreadsheet to research your competitors (so you can create something better). How to Improve Your Content with the Skyscraper TechniqueStep #1: Find Top Performing Content BuzzSumo  is a great little tool for finding content ideas. As a content research tool, BuzzSumo  can provide you with a conclusive list of some of the most popular content for a given set of keywords. As an example, take a look at this search for content marketing. You can easily see the top content for the term "content marketing" based on social shares per network, plus total social shares overall. You can find quite a bit of information, even without a paid subscription. However, with a paid subscription, you can also view backlinks and see who shared each piece of content. Understanding what the top content on your topic is helpful for the following reasons: Sharpening your focus on specific post ideas. Course corrections on topics you already cover. Finding new ideas on how to approach old topics. Uncovering new topics that you are missing completely. Here's how to improve your content with the Skyscraper TechniqueThe results can be listed based on the number of times it has been shared on social media in total, or by network. Both of these factors are important for this step. By default, BuzzSumo  will  sort by total sharing stats: If you don't have a paid subscription to BuzzSumo, don't worry. You can find backlink information for top content free using the Moz Toolbar (which works with either Chrome or Firefox). Once you've installed the toolbar, take the keyword you entered in BuzzSumo, and try searching it on Google. These won't necessarily match the "most shared" posts you've surfaced with BuzzSumo, but the data you find will still be useful (and it'll show you even more posts to gather inspiration). This toolbar will add an overlay to each search result providing backlink information for each page. Specifically, it'll tell you: Each site's Domain Authority. This is a metric on a 100-point scale that tells you how authoritative a site or blog is. The higher this number, the harder they will be to compete with for  page one space in Google's search results. Each result's Page Authority. This is similar to Domain Authority, except it refers only to how authoritative that specific page is. How many backlinks each result has received. If you see lots of posts with high numbers of links, this shows you've found a popular topic. Next, compare that to content to the posts that BuzzSumo says are  most likely to be shared via social media: When you start to compare these two lists, things might get interesting. The key is understanding what you should  actually  do with this information. Here are some tips: Grab some of the best topic ideas and file them away for later. (Don't steal!) Figure out what topics are being shared the most on social media. What do they have in common? Understand what type of content is being linked to the most from other sites. Get a benchmark on the type of the content that is being shared (text, photos, videos, etc.) Understand headline intricacies for both linked and shared content. See the big content topics that readers care about. Think about this method as a way to get smarter about the type of content that your audience wants to read, link to, and share via social media. Tip: If you find yourself interested in finding a bit more data, you can always try a Google search or a search on Twitter.com itself. Both of these resources can add another layer of data to your findings. Step #2: Create Better Content Than The Current Top Performers The next thing that you should do is take an audit of   the  content that is performing the best. This will help you improve your own content by understanding what exactly makes up a top post. Begin by clicking through to a few of the links on your BuzzSumo  search results. What are the common themes that you see? Here are a few of the things you should be looking for. Average content length. Average number of images. Overall quality of content (rank from 1-10). Specific keywords/key-phrases used. This can work even better if you chart your findings. For the chart below, I audited the term "skyscraper technique" which is the keyword I used to write this post. The goal here isn't scientific data. More so, it is about taking the time to analyze the content beyond the service. Use a simple word count tool to figure out how many words are on the page, or a word frequency counter to make a guess at what keywords the post is targeting. Adding a simple tally of the images and videos in a post also gives you an idea of what type of content is performing so well. For example, could you spring ahead by introducing a post with video content? Recommended Reading: 21 Social Media Templates That Will Help You Execute a Strategy for 10X Growth Step #3: Now, Make Something Better Than Everyone Else on the List Here are a few things you can do. Make Your Content Longer and More In-Depth One of the simple things that you can do to one-up your content marketing competitors is to create longer content than they do. Results has shown that longer content typically performs better on search engines, so taking the time to add a few hundred (or thousand) extra words can easily pay off over time. Add Images, Videos, and Other Rich Content You will notice that some posts actually offer little written content, but rather a lot of images or video-based content. This can make for excellent content that readers love to share and link to. Be sure to take note if there are no top sites offering this type of content. It could provide an opportunity for you to leap ahead. Dig Deeper Into the Topic Even today there are still many pages that rank well on Google, but provide little actual value to the customer. If you notice this happening, then you have a golden opportunity to add something of value to the mix. Never miss the chance to simply do a better job of covering a topic and making things useful for the reader. Think More Strategically Many blog posts do a poor job of using keywords and do little to emphasize the SEO value of content marketing. Simply adding this additional effort to your process could make the difference. Step #3:  Get People To Link To Your Content The third step of the skyscraper technique   is usually the hardest. How do you get people to link to your blog? Sure, there is always promoting it on social media, but what else is there? There are a lot of theories and questionable methods that even involve cold-pitching via email, but they rarely work and should be used with caution. The better, and more reliable, way is to simply earn it by creating better content. Remember, we decided to give this skyscraper thing a try because we wanted to improve our content marketing. That means two things: Better content ideas. Better content. Nothing builds backlinks like great content. #QualityFirst #SEO #ContentMarketingIt really is as simple as that. Try Applying the Skyscraper Technique Yourself With the skyscraper technique, we can easily see what content is performing the best and being shared the most. This should easily help us generate a constant supply of new ideas for blog posts and content marketing campaigns. In some ways, I like to think of this technique as a simple way of introducing new ideas and thought patterns into my brain. After one look at BuzzSumo, I usually have new blog post idea that I may not have thought of on my own. There is value in that. Always remember that the end-goal here isn't to copy the ideas and content from another post. You should be able come up with your own take on a topic, and do it better. The skyscraper technique will help you understand what topics to cover and how to cover them in a way that will help you leap ahead of the competition.

Reflection on Graduation From Medical College Essay

Reflection on Graduation From Medical College - Essay Example If not for the burning urge to help others that resides within me, I am sure I would have given up on my course. The challenges that I faced during my learning years were enormous. One of the challenges that I managed to overcome is my fear of human organs (for their delicate nature) and handling people who are in great pain. In spite of the challenges, today I stand tall, confident that I have mastered many of my earlier fears and conquered the challenges that I thought spelled my doom. The success that I have achieved so far has not only increased my yearning for more knowledge but also my sense of responsibility. Wherever I am, I feel that I need to help someone who is in need. This sense of responsibility sits heavy on my shoulder and I keep wondering whether I will be able to help everyone in need all at the same time. I enjoyed my time in college; lectures, time with friends, and practical sessions. To me, college was like a home away from home. I must admit that without the help and support of my family, friends, colleagues, and professors, I would not be the success story that I am today. I am most grateful to every one of the giants upon whose shoulders I rode to success.